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Search Engine Marketing

Ara Analytics Search Engine Marketing (SEM) services allow you to choose the most accurate and attractive keywords for your web page to increase the essential traffic. SEM campaigns will help you increase online visibility, capture the target audience’s initial search intent, and move them to the bottom of your sales funnel.

Keyword Research & Analysis

Our SEM team utilizes advanced keyword research tools to identify high-performing search terms/keywords and eliminate negative keywords from your list that are not an effective use of your search advertising budget.

Account Setup & Tracking

Once our SEM campaign is set up, our Google Ads experts will ensure the tracking codes are properly installed on the landing pages and monitor every aspect of the campaign to break down all the elements such as CTRs, conversions, and ROI.

A/B Testing

A/B testing will help you get more value out of your paid search spend. Our SEM experts will run A/B testing on text ad copy, landing page, and display image ads. Our ultimate goal is to improve CTR, conversion rate, bounce rate, and CPC.

Ads Creation & Landing Page Development

Once we’ve identified your target keywords, our SEM experts craft text-based ads to display in search results & link them to unique, optimized landing pages. The goal is to capture your target audience’s initial search intent.

Campaign Launch & Monitoring

Once the SEM campaign is ready to launch, our SEM agency will manage your campaign settings, such as locations, languages, networks and devices, to determine how your ads will run. Upon the campaign launch, we closely monitor your ad performance.

Evaluation & Analysis

We track and evaluate your key performance indicators (KPIs), including Quality Score, click-through rate (CTR), search impression share and cost per conversion. The analytics results allow us to optimize your next paid search engine marketing campaigns for higher conversions.

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