Search Engine Marketing

Our SEM team utilizes advanced keyword research tools to identify high-performing search terms/keywords and eliminate negative keywords from your list that are not an effective use of your search advertising budget.

Once our SEM campaign is set up, our Google Ads experts will ensure the tracking codes are properly installed on the landing pages and monitor every aspect of the campaign to break down all the elements such as CTRs, conversions, and ROI.

A/B testing will help you get more value out of your paid search spend. Our SEM experts will run A/B testing on text ad copy, landing page, and display image ads. Our ultimate goal is to improve CTR, conversion rate, bounce rate, and CPC.

Once we’ve identified your target keywords, our SEM experts craft text-based ads to display in search results & link them to unique, optimized landing pages. The goal is to capture your target audience’s initial search intent.

Once the SEM campaign is ready to launch, our SEM agency will manage your campaign settings, such as locations, languages, networks and devices, to determine how your ads will run. Upon the campaign launch, we closely monitor your ad performance.

We track and evaluate your key performance indicators (KPIs), including Quality Score, click-through rate (CTR), search impression share and cost per conversion. The analytics results allow us to optimize your next paid search engine marketing campaigns for higher conversions.