About
A NYC-based
Full-Service Agency
Ara Analytics is a New York-based full-service online marketing firm that specializes in branding and lead generation services using:
- Brand & Creative
- Search Engine Optimization
- Paid Search Management
- Influencer Marketing
- TikTok Live Streaming
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Our Tri-Wave Model™ helps brands understand the power of integrating SEO, SEM, and Influencer Marketing. The model effectively supports websites to get more traffic from different channels and exponentially grows their visibility over time.
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Our Services
Search Engine Optimization
Search Engine Marketing
Influencer Marketing
TikTok Live Streaming
Empowered by our unique
Tri-Wave Model™
Tri-Wave Model
Why does our tri-wave model matter?
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Influencer Marketing is often how people first hear about your brand, and first impressions matter.
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Google and other search engines are usually where people go next to learn more about your brand, and the SEO and SEM results will influence their next impression.
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When the influencer tells one story, branded search results tell another, and your landing page tells yet another, the consumer/customer is left confused.
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Our Tri-Wave Model™ properly integrate all three of these marketing channels to create a virtuous cycle. People learn about your brand via influencers. Those users who research further get a consistent and connected brand narrative when they search your branded terms on popular search engines like Google and your brand surfaces at the top of the page in a positive light, and then the homepage connects with the article they read.
An optimized conversion funnel and a clear brand story will increase the conversion rates at each stage of this journey. You’ll also see a higher conversion velocity if your brand creates a “funnel” versus forcing potential customers to take a disconnected journey.​
Featured Clients
