
Careers
Data Scientist
Location: New York
Employment Type: Full-time
Responsibilities
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Collaborate with marketing and sales teams to define key metrics, objectives, and strategies.
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Collect, clean, and analyze complex data from various sources to uncover insights that inform marketing strategies.
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Develop and implement predictive models and machine learning algorithms to forecast marketing trends, customer behavior, and campaign performance.
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Design A/B testing experiments to evaluate the effectiveness of different marketing tactics.
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Create dashboards and reports to communicate findings and recommendations to non-technical stakeholders.
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Manage and prioritize multiple projects simultaneously, ensuring the accuracy and relevance of analyses and reports.
Qualifications
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Master’s or PhD degree in Data Science, Statistics, Computer Science, or related field.
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Proven experience in data science, preferably with a focus on marketing analytics.
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Strong proficiency in statistical analysis, predictive modeling, and machine learning algorithms.
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Experience with data science tools and programming languages, such as Python, R, SQL, and data visualization tools (e.g., Tableau, Power BI).
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Knowledge of digital marketing platforms (Google Analytics, AdWords, social media analytics) is highly desirable.
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Excellent communication skills with the ability to present complex data insights in a clear and compelling manner.